The experience of the sports fan is not really what it used to be. Those days are gone when fans would only focus on football on Sundays and baseball during the month of October. Fans of all sports and organizations want to interact with their favorite teams and players on a regular basis.
Startups within the sports world have got notice of changing audience behaviors and therefore are delivering solutions to bring sports action to viewers. Nevertheless it should never just be startups incorporating new approaches and technologies, major organizations have a chance to disrupt their very own products and revamp live sports for your better.
The inception of hi-def television and national fantasy leagues have enabled fans to take a much more active role in augmented reality and feel like these are on the field with players. However that audiences possess a taste of the immersive, participatory viewing experience, they desire more.
The increase of augmented reality products in professional leagues. MLB has always been lauded being a future-focused sports entity, consistently ready to test new solutions to better the fan experience. Although major league baseball is steeped in tradition, the league also recognizes that the only method to stay up with other leagues and keep fan attention (even just in the off-season) is thru technological innovation.
In September 2017 the MLB announced a brand new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to consider a deeper dive into each individual at-bat. With the app, fans in the stadium are able to use their mobile phones to instantly get a comprehensive picture of each player’s statistics.
By simply pulling in the app and pointing their mobile devices toward the field, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability along with staples like, on base percentage and batting averages.
The experience doesn’t stop there. For all those fans going to take stock of each play on the field, the app also enables them to follow the speed and trajectory of each and every single hit. Essentially, ‘At Bat’ empowers baseball fans to provide as their own sports media analysts.
Never to be outdone, the NBA is additionally exploring new approaches to breathe new life into the fan experience. The league recently announced its partnership with Next VR along with its intends to broadcast every single game (yes, you read that correctly) in the 2017-2018 season in virtual reality.
What’s next. It’s not just leagues that get the chance to proactively develop new fan experiences–individual organizations can, and should, make the effort to find new approaches to give back to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald dedicated to major league soccer club, DC United. All world cup jokes aside, the MLS is growing within this country, and one of the best methods to propel this growth would be to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the opportunity to drive new amounts of innovation through augmented application developments. For example, a BlendAR app development could allow fans to consider a close look at players stats, and see the sector more comprehensively. Here’s how:
A follower downloads the augmented application before heading into the stadium, and is also greeted having a pre-matchup video.
Upon entering the stadium they obtain a push notification using a GPS coordinate letting them know ways to get to the first AR experience that is a poster on the right side from the stadium. They hover over the poster and discover a video from their favorite player.
After the fan has reached his seat, he opens this system and hovers over each player’s picture to see an overview of their career stats. They flip to the back of this game program, hover over a graphic with all the application hrajwn view a season highlight reel, complete with a direct call-to-action to get new team merchandise.
This is simply an illustration of this how an in-game augmented reality app could enhance a soccer fan’s experience. Nevertheless the fan experience is not simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events could get in on the action and devise augmented platforms which also heighten experiences for fans and consumers.
For instance, within a promotion featured inside an event pamphlet, a brand name can advise fans to download their augmented application, and hover over the enhance unlock deals. Irrespective of how organizations apply augmented reality, one important thing is for certain: consumers wish to feel more engaged with all the teams and brand they love. Augmented experiences are quickly planning to end up being the norm. In the event you don’t want to get behind in relevancy, it’s time for you to explore how you can bring your brand to reality through augmented initiatives.