The virtual world is getting closer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is a concept which became well-liked by Google emerging because the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then your real game began. Online Marketing was dubbed to become the process of promoting websites online or online medium to drive traffic towards the site or business, and so generating leads for your business.
The initial trend of website marketing before the period of Google was quite simple and consisted of limited procedures to become followed. But, following the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence when the major search engines, especially Google, began to transform themselves since the blue water navies of the mighty ocean referred to as Internet or perhaps the Virtual World. Possible head-on collisions due to the evolution of search engine listings were tackled by the creation of different internet marketing techniques. Search engine optimization is just one and this includes.
Seo (SEO) technique was invented when the concept of search engines like google was first introduced to the people in virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since that time.
Through the initial times of SEO, the keywords or key phrases would be stuffed into the website profusely within the text content as well as the Meta Keywords tag, and the website would rank in search engines for related keywords. But, throughout the later stages, as search engine listings evolved, the thought of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with a lot of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. In this way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market using a bang and changed the rules of the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content began to rank higher in Google’s search result for their respective keywords.
In this evolving era of search engine listings, webmasters used to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this really is no more followed except for the Black-Hat techniques, which can be unethical methods for performing search engine optimization, and up against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged in to the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a simple play. It provides evolved from your keyword stuffing and quantity days to a whole new era of quality and perfection. Many company owners still feel that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is not any more alive and look engine optimisation cannot be performed since it was being handled during the 1990’s. Since search engine listings have fsxfwg and possess come a long strategies their sophistication, search engine optimisation can simply be handled by a specialist or perhaps an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
Thus it can be clearly stated that internet search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that requires regular data analysis and satisfaction monitoring of web sites for related keywords on search engine results, it is far better for business people to leave all the complexities and headaches to experts, sit back and relax, and expect some really good results.