We can’t stress enough the value of a properly written press release. While you are writing your press release, keep your target market in mind. Simultaneously, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it providing you with another arm of exposure.
Be sure that the first paragraph of the press release answers the important questions including Who, What, When Where and Why. You have one sentence to not loose the editor/journalist.
The information within your press release needs to be accurate, easily readable and to the stage. A well written press release does not need to be a novel. Remember the purpose of a press release is always to entice your reader or journalist to contact you for further information. You may not have to educate your Companies entire life history. In fact, shorter pr releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative bit of information to fill a place in a magazine, paper or website. Have you ever seen short snip-its in the side of a magazine, or along the side from the page on a web site. Guess where the information comes from.
A carefully written and informative press release will be sure to capture your eye area of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. As we already know a highly written press release, with perfect timing will provide you with the exposure everyone is looking and hoping for.
Now that you have written your press release, submitted it for distribution and therefore are receiving calls and emails about this, you are going to no doubt have some questions to be answered.
In case your press release is written with embellishments, you may rapidly lose credibility. Remember, that this loss in credibility will even carry to future press releases. Journalists will remember a source. They will remember an identity. They will remember a website. If you leave a bad taste in their mouth, they will consider this experience. This means the next time you submit a press release, which might be accurate the second time around, will not be looked at by way of a journalist that remembers you as someone that will embellish a tale. Do not embellish or exaggerate your press release.
Make sure if you work with facts and figures to enhance your story, that you simply provide causes of these numbers where you can. The explanation for this can be simple. It adds credibility. In the event you publish figures or information, although the information is accurate, people might go with all the theory “it should be to great to be true”. Again, although completely innocent, can result in appear stretching the truth. And again, this can lead to your press release possibly being overlooked later on.
If the information is true, and you cannot support it, when possible go conservative and inform them whenever they contact you. This might not always be possible, but remember, you may not wish to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has become read, edited and re-read before submission. A poorly written press release will certainly be a really quick shut off for any journalist or editor. A poorly written press release may also be a negative reflection for virtually any Company.
In so doing, you will be able to capture any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically lessen the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that could be just a little on the longer side.
Perhaps possess a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. Even though you might have read and re-read your projects, sometimes when you find yourself extremely focused, you may tune an error out.
Hold off until the morning and re-read your press release. You will not believe what a difference an evening of sleep can do to suit your needs when you find yourself writing. Whenever your bright and fresh, re-read your press release to make sure that it really is exactly how you desire it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be employing a couple of editors so that you can provide you with the writing service or editing service for the press release. Although this feature will not be currently available, we have been concentrating on this for you personally.
Section 4 – How Often In Case You Submit Your Press Release? At 24-7 Press Release Newswire we offer many types of press release distribution ranging from basic to professional. Our professional sneak a peek at these guys is under our Mass Media Distribution program and includes press news distribution to some pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to become sent directly to their inbox not to mention relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also brought to opt in feed subscribers that sign up for pull our headlines for content on their internet sites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is associated with our partnership with PR Newswire.
Given that we have now wowed you with what type of press release distribution we are capable of, we must let you know that a poorly written press release will get virtually no pickup. Because of this however some places could possibly publish your press release (not a lot of places though), if it is poorly written, it will be immediately disregarded. This too implies that journalists will view it and disregard it. They will also, most likely disregard future press announcements from the same source/Company.
Section 5 – How Often In Case You Submit Your Press Release? We have this query required to us many times and today decided to finally include this bit of information inside our Press Release Writing Tips section.
Just how often in case you submit your press release? Principle is once to twice a month. However, should you not have any news worth mentioning, then every month is a good guideline.
Most Companies undergo changes. Management changes, product changes, service changes or any other changes. To not have something to write about, in many companies could be rare. Do you have a hot new service you might be now providing? Do you have a new service you plan to offer coming down the road that you would like to inform the general public of? Do you have newer widget whlexk you happen to be importing that no one else has? Are you currently hiring new executive from a Fortune 500 Company that will add an focal point in your Company? These are merely a few ideas to keep in mind.
Some of our customers have found using a mixture of our Mass Media Distribution press distribution type once per month, coupled with a lesser level of distribution at a second time inside the same month to operate well on their behalf.